企业持续竞争力与绿色营销

随着经济全球化、信息化和消费者的成熟 ,企业面临着更为复杂和多变的竞争环境 ,如何保有持续竞争力成为企业成功的关键。而绿色营销 ,作为可持续发展理念在企业营销领域的一种实践 ,成为企业提升可持续竞争力、获得可持续发展的有效途径。绿色营销不仅关注企业的短期可获利益 ,更关注企业长远的全面的发展 ,同时兼顾整个社会和生态层面的可持续发展。本文通过对绿色营销及企业可持续发展的深刻内涵及深远意义的剖析 ,阐述了绿色营销和企业可持续发展的紧密联系 ,并提出相应的操作对策。

Sustainable Enterprise Competitiveness And Green Marketing

With economic globalization, development of IT, and maturation of customers, the competitive environment has become more complex and varied, and sustainable competitiveness is the key to the success of a corporation. Green marketing, as a practice of the idea of sustainable development in the business area, has become an effective way to enhance the competitiveness and ensure the sustainable development of a corporation. Green marketing concerns itself not only with the short term profits of a company and its long term and overall development, but also with the sustainable development of the whole society and environment. This essay expounds the close relationship between green marketing and the sustainable development of a corporation, and provides appropriate practical guides.