| Abstract: | The knowledge-gap hypothesis suggests that a sudden infusionof information into a social setting serves to increase, ratherthan decrease, the gap in knowledge between high- and low-statusvoters. Political campaigns represent an especially appropriatesetting to test this hypothesis, because of (1) the increasedinformation that generally characterizes campaigns and (2) theimportant political consequences to lower status voters if thehypothesis is correct. A two-wave panel survey during the 1978New Hampshire gubernatorial campaign finds that on one issuethe knowledge gap increased during the campaign, while on another,perhaps less complex issue, the gap remained constant. Thesedifferences are hypothesized to be a function of different diffusioncurves of the high- and low-status voters, with implicationsfor the varying lengths of time states allow for campaigns betweenthe primary and general elections. |
