| 城市旅游竞争力评价及提升对策——以阜新市为例 |
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| 引用本文： | 杨红玉,王微,温廷新.城市旅游竞争力评价及提升对策——以阜新市为例[J].辽宁工程技术大学学报(社会科学版),2014(5):467-471. |
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| 作者姓名： | 杨红玉 王微 温廷新 |
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| 作者单位： | 辽宁工程技术大学工商管理学院,辽宁葫芦岛125105 |
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| 基金项目： | 辽宁工程技术大学市场调研基金资助项目（SCDY2012027）;辽宁省财政科研基金资助项目（13D17） |
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| 摘 要： | 针对城市旅游竞争力问题,以阜新市为例,运用现代综合评价软件（MCE）的层次分析模型（AHP）进行统计和分析,得出综合竞争力排名,评价影响阜新市旅游业发展的各种竞争要素并找出其旅游竞争优势和劣势,提升車新市旅游整体形象。
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| 关 键 词： | 城市旅游 旅游竞争力 层次分析 竞争优势 竞争要素 |
Evaluation and promotion of urban tourism competitiveness --a case study of Fuxin |
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| YANG Hongyu,WANG Wei,WEN Tingxin.Evaluation and promotion of urban tourism competitiveness --a case study of Fuxin[J].Journal of Liaoning Technical University(Social Science Edition),2014(5):467-471. |
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| Authors: | YANG Hongyu WANG Wei WEN Tingxin |
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| Institution: | (College of Business and Administration, Liaoning Technical University, Huludao 125105, China) |
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| Abstract: | In view of urban tourism competitiveness, a case study was made of Fuxin based on Analytic Hierarchy Process （AHP） in Modem Comprehensive Evaluation （MCE） software for an overall competitiveness ranking. The ranking has made a scientific evaluation on competitive factors affecting tourism development in Fuxin and highlighted its competitive advantages and disadvantages of tourism competitiveness in order to improve Fuxin＇s overall tourism image. |
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| Keywords: | urban tourism tourism competitiveness Analytic Hierarchy Process competitive advantages competitive factors |
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