| 电子媒介时代影视改编的市场策略分析——以"红色经典"的电视剧改编为例 |
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| 引用本文： | 任志明,黄淑敏. 电子媒介时代影视改编的市场策略分析——以"红色经典"的电视剧改编为例[J]. 兰州大学学报(社会科学版), 2011, 39(1) |
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| 作者姓名： | 任志明 黄淑敏 |
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| 作者单位： | 1. 复旦大学,新闻学院,上海,200433;西北师范大学,教育技术与传播学院,甘肃,兰州,730070
2. 甘肃民族出版社,甘肃,兰州,730000 |
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| 摘 要： | 全球化与电子媒介时代,影视投资商和制片人在进行电视剧投资的时候,青睐名著,尤其是"红色经典"名著的改编,市场策略是影视投资商和制片人考虑的首要因素.个中原因不外乎四个方面:一是资源匮乏,瞄准"红色经典"原著的改编;二是改编名著,看好其巨大的受众群体;三是借名扬名,可以降低市场投资风险;四是在市场运作中具有很大的商业炒作空间.
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| 关 键 词： | 电子媒介时代 影视改编 " 红色经典" 市场策略 |
Marketing Strategy of Movie and TV Play Adaptation in the Time of Electronic Media |
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| REN Zhi-ming,HUANG Shu-min. Marketing Strategy of Movie and TV Play Adaptation in the Time of Electronic Media[J]. Journal of Lanzhor University(Social Sciences), 2011, 39(1) |
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| Authors: | REN Zhi-ming HUANG Shu-min |
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| Affiliation: | REN Zhi-ming~(1,2) HUANG Shu-min~3 (1.School of Journalism,Fudan University,Shanghai 200433,2.School of Educational Technoligy and Mass Communications,Northwest Normal University,Lanzhou 730070,3.Gansu Ethni Press,Lanbzhou 730000,China ) |
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| Abstract: | Marketing strategy is the key to the reproduction,or adaptation of theRed Classicsfor the cinema or TV in the age of electronic media and globalization.This consideration is based on four factors:shortage of fund, large audience,fame effect and commercialism. |
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| Keywords: | age of electronic media movie and TV play adaptation Red Classics marketing strategy |
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