人文景观富集地区的文化旅游产品开发初探——以历史文化名城甘肃天水为例

通过对历史文化名城——天水的文脉和旅游文化资源特色的分析,提出了天水市文化旅游产品开发中存在的问题,包括开发文化旅游产品的意识不强、政府职能部门的能动性不足、发展文化旅游产品的资金不足、文化优势恢复和扩张困难等。在此基础上提出天水市文化旅游产品开发的总体构思,进而从文娱演出产品、文化旅游景点、旅游影视文化产品开发等方面指明了天水市文化旅游产品开发的具体措施。

Development of Cultural Tourists' Products in Regions with Rich Scenic Spots: a Case Study of Tianshui City

Tianshui is a city famous for its history and culture.In respect to the characteristics of its cultural traveling resources,this paper probes into the problems in local development of tourists' products,including the weak awareness of tourist's product development,the lack of initiative for government organs,the shortage of fund,and the difficulty in recuperation of cultural relics.On such a basis,the author puts forward his ideas in tourist's product development,including such concrete measures as the development of recreational products,new construction of cultural interests,and the making of films and TVs related to cultures.