| 宝力根寺风景区旅游市场营销策略 |
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| 引用本文： | 薛长蕴,石小平.宝力根寺风景区旅游市场营销策略[J].辽宁工程技术大学学报(社会科学版),2009,11(3):270-272. |
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| 作者姓名： | 薛长蕴 石小平 |
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| 作者单位： | 阜新高等专科学校,辽宁,阜新,123000 |
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| 摘 要： | 针对宝力根寺风景区旅游市场营销力度相对薄弱的问题,对其旅游项目开发与宣传进行策划,提出适合于阜新地域特点和具有宝力根寺风景区特色的旅游项目及宣传营销策略。指出根据宝力根寺风景区的特点,主要面对乡村旅游市场,其形象设计应定位为辽西地区生态环境最好的休闲度假村,其旅游市场营销策略为开发佛家斋菜、野菜宴、骑马射箭、生态农业和经典别墅等旅游项目,实行时间差别定价策略,开拓旅行社和散客两大群体的营销渠道策略,品牌宣传、区域与户外广告相结合的宣传促销策略,并全面提高服务意识和服务质量。
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| 关 键 词： | 乡村旅游市场 营销策略 宣传策略 宝力根寺 |
Tactics of travel market dealing of Baoligen Temple scenic spot |
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| XUE Changyun,SHI Xiaoping.Tactics of travel market dealing of Baoligen Temple scenic spot[J].Journal of Liaoning Technical University(Social Science Edition),2009,11(3):270-272. |
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| Authors: | XUE Changyun SHI Xiaoping |
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| Institution: | 1.Fuxin Junior College;Fuxin 123000;China;2.Liaoning Peasant Paper;Shenyang 110000;China |
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| Abstract: | The capacity of the travel market dealing of the Baoligen Temple scenic spot is not enough.The development and propaganda plan are put forward.This plan is perfect for Fuxin area and the Baoligen Temple scenic spot.The Baoligen Temple scenic spot is mainly oriented towards the village travel market.According to the characteristic of the Baoligen Temple scenic spot,its image design is determined to the best ecological environment holidays village at western Liaoning area.The tactics of travel market dealing ... |
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| Keywords: | village travel market dealing tactics propaganda tactics Baoligen Temple |
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