| 基于市场竞争态的江西入境旅游市场分析 |
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| 引用本文： | 胡婷婷,熊国保. 基于市场竞争态的江西入境旅游市场分析[J]. 东华理工大学学报(社会科学版), 2011, 0(4): 323-326 |
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| 作者姓名： | 胡婷婷 熊国保 |
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| 作者单位： | 东华理工大学地质资源经济与管理研究中心 |
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| 基金项目： | 2011年度江西省高校人文社会科学研究项目《鄱阳湖生态经济区旅游客源市场开发研究》(JJ1103);江西省软科学研究计划项目《鄱阳湖生态经济区旅游产业竞争力研究》(2009DR05900) |
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| 摘 要： | 文章运用旅游市场竞争态模型,从客流量市场占有率和市场增长率两方面对江西入境旅游客源市场与目的地市场的竞争态进行了分析,结果表明江西入境旅游客源市场的结构较不合理,旅游目的地市场的发展也不平衡,江西入境旅游市场依然脆弱。
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| 关 键 词： | 江西 入境旅游 客源市场 目的地市场 市场竞争态 |
Analysis of Jiangxi Inbound Tourism Market Based on the Market Competitive State |
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| HU Ting-ting,XIONG Guo-bao. Analysis of Jiangxi Inbound Tourism Market Based on the Market Competitive State[J]. Journal of East China Institute of Technology, 2011, 0(4): 323-326 |
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| Authors: | HU Ting-ting XIONG Guo-bao |
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| Affiliation: | (Center of Geological Resource Economics and Management Research, East China Institute of Technology,Fuzhou 344000,China) |
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| Abstract: | This paper analyses the market competitive state of inbound tourist market and destination market in Jiangxi from the tourist market share and market growth rate by using the model of the market competitive state.The results show that,in Jiangxi,the structure of inbound tourist market is unreasonable,and the development of tourist destination market is not balanced.The inbound tourism market is still at the primary development stage in Jiangxi. |
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| Keywords: | Jiangxi inbound tourism tourist market destination market competition state |
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