| 基于扩展Hotelling模型的企业竞争策略研究 |
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| 引用本文： | 刁新军,杨德礼,任雅威.基于扩展Hotelling模型的企业竞争策略研究[J].管理学报,2009,6(7):867-872. |
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| 作者姓名： | 刁新军 杨德礼 任雅威 |
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| 作者单位： | 1. 中国科学院研究生院管理学院,北京市,100090
2. 大连理工大学系统工程研究所 |
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| 基金项目： | 国家自然科学基金，中国博士后科学基金 |
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| 摘 要： | 通过将纵向差异引入到二次函数运输成本下的Hotelling模型中,研究具有不同质量、网络外部性、兼容性和转移成本的2个垄断厂商的竞争策略.首先,进行选址;然后,进行价格竞争的完全信息动态博弈,得到产品具有横向差异和纵向差异的2个垄断厂商市场竞争的均衡策略,推广了Hotelling模型的结论;最后,在选择横向差异最大化的情况下,分析了一般市场竞争策略,在无纵向差异条件下分别讨论了不同网络效用系数、兼容性和转移成本对市场竞争策略的影响.
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| 关 键 词： | 网络外部性 兼容性 转移成本 Hotelling模型 |
Extended Hotelling Model-Based Firms' Competitive Strategies |
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| DIAO Xinjun,YANG Deli,REN Yawei.Extended Hotelling Model-Based Firms' Competitive Strategies[J].Chinese JOurnal of Management,2009,6(7):867-872. |
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| Authors: | DIAO Xinjun YANG Deli REN Yawei |
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| Institution: | 1.Graduate University of Chinese Academy of Sciences;Beijing;China;2.Dalian University of Technology;Dalian;Liaoning;China |
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| Abstract: | The strategies /of two duopoly firms,which are characterized by different quality,network externality coefficient,compatibility,switch costs,were studied after Hotelling model with longitudinal product differentiation and quadratic transport costs was introduced.For two firms,their locations and,competitive in price were chose simultaneously.Equilibrium market strategies of duopoly firms with Horizontal and longitudinal product differentiation are obtained, so,Hotelling model is extended.Under the assumptio... |
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| Keywords: | network externality compatibility switch costs Hotelling model |
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