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我国老龄消费市场开发的制约因素及对策
引用本文:杨宏,马晓雪.我国老龄消费市场开发的制约因素及对策[J].学术探索,2013(7):60-63.
作者姓名:杨宏  马晓雪
作者单位:1. 大连海事大学 马克思主义学院,辽宁 大连,160260
2. 大连海事大学 专业学位教育学院,辽宁 大连,160260
基金项目:教育部人文社科规划课题
摘    要:我国人口老龄化趋势日益严重,老龄消费市场开发前景广阔。但是诸如老龄消费市场结构不合理、政府社会和企业对老龄消费群体的关注程度不够、老龄收入缺乏增长机制、老龄群体的消费心理不成熟等因素制约了我国老龄消费市场开发的进程。针对以上问题本文提出了加强政府的引导和政策支持,建立老龄消费市场的运行机制,建立持续增长的老龄收入增长机制,优化老龄消费市场的发展环境等对策。

关 键 词:老龄消费  市场开发  制约因素  对策

Restrictive Factors for the Development of China's Senior Citizen Consumption Market and the Solutions
YANG Hong , MA Xiao-xue.Restrictive Factors for the Development of China's Senior Citizen Consumption Market and the Solutions[J].Academic Research,2013(7):60-63.
Authors:YANG Hong  MA Xiao-xue
Institution:1. School of Marxist Studies, Dalian Maritime University, Dalian, 160026, Liaoning, China; School of Professional Degree Education, Dalian Maritime University, Dalian, 160026, Liaoning, China)
Abstract:The problem of aging is getting more and more serious in China. Meanwhile, the prospect for the development of senior citizen consumption market is promising. But there are some restrictive factors such as poor market structure, insufficient concern of government, society and enterprises for the consumption, little increase of old pension, and immature consumption psychology of the aged people. It is thus proposed that government guidance and policy support be strengthened, a senior citizen consumption market be set up, and a sound mechanism for the continuous increase of old pension be established.
Keywords:senior citizen consumption  market development  restricting factors  solutions
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