The weakness of tie strength |
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Institution: | 1. University of South Carolina, Department of Sociology, United States;2. University of Los Andes, School of Management, Colombia |
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Abstract: | The relationship between network structure and access to novel information has fascinated social scientists for decades, culminating in the recent identification of the bandwidth-diversity tradeoff. Yet, existing work focuses on a unidimensional conception of network ties that leaves many important sources of novel information unexplored. We unpack bandwidth, identifying three factors that govern the transmission behavior of network ties: capacity (the ability of a tie to transmit content), frequency (the average time between tie activations), and redundancy (the extent to which a tie reaches persons who are connected to each other). Empirical analyses and simulation models reveal new types of ties, as well as the conventional variety, that open promising research avenues. |
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Keywords: | Bandwidth Tie strength Simulation Email data Theory |
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