The press,the market and democracy

The newspaper press in the countries of Central and Eastern Europe is currently being re‐organized on market lines. This will produce a much greater reliance upon advertising revenues. The evidence from developed market economies demonstrates that such a press is sharply stratified with regard to the provision of public information. The resulting imbalance produces severe problems for theories of democracy. In order to lessen the impact of these problems, some countries in Europe, for example Sweden, have managed to adopt a policy subsidy without endangering the freedom of the press.