Abstract: | In this issue, Robert Hayes has written provocatively about the implications of the digital economy for Operations Management (om). Here I examine and illustrate a simple four‐stage framework for thinking about these implications: advances in digital technology (stage 1) lead to business developments (stage 2), which impact the views of OM‐relevant thought leaders (stage 3), which influence the conduct of OM activities (stage 4). This framework provides a perspective for viewing the evolution of OM and indicates how educators, researchers, and practitioners can steal the march on mainstream thinking. |