论民族旅游目的地的营销策略

民族旅游目的地营销主题的判断与提炼，营销思路的选择与实施，直接影响着该民族旅游目的地的发展快慢和市场前景。假如一个民族旅游目的地要想在旅游市场上占有一席之地或独树一帜或长盛不衰，那么，就必须在民族旅游目的地主题的打造、口碑的获得、网络的利用等方面，做认真的调查分析和策划。

The Marketing Strategy for Ethnic Tourism Destination

The judgment and detennination of the marketing theme, together with the selection and practice of mar- keting plan, are immediately correlated to the development and prospect of the tourism destination. The survival and prosperity of an ethnic tourism destination depend heavily on the effective efforts to determine the theme, to win public praise, and to exploit the network, on the basis of careful investigations and plans.