大众传播功能研究新论

功能研究是大众传播学研究中的一个重要部分。研究大众传播的功能必须要分清大众传播的功能与传播的功能、大众传播媒介的功能及大众传播效果的不同。在具体研究大众传播的众多功能时要注意大众传播功能的层次,大众传播的功能包括"地球村"的基本功能,监视环境、协调社会、传承文化和提供娱乐的具体功能,还有授予地位、议程设置、舆论功能等派生功能。

Research on the Function of Mass Communication

One of the important aspects of mass communication study is the functi on research, which requires an understanding of the difference between the funct ion of mass communication and the function of communication, and the difference between the function of the media of mass communication and the effects of mass communication. To study the many functions of mass communication great importanc e must also be attached to the various levels of the function, including the fun damental function of the "global village" concept, the concrete functions of e nvironmental supervision, social coordination, cultural transmission and recreat ion as well as its derivative functions such as establishing social status, plac ing agenda, propagating and others.