Identifying and using critical success factors |
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Authors: | Joel K Leidecker Albert V Bruno |
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Institution: | University of Santa Clara, Santa Clara, CA 95053, USA |
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Abstract: | This article focuses on defining and discussing the concept of critical success factors as input into the environment analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including environmental analysis, analysis of industry structure, industry/business experts, analysis of competition, analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSF's from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSF's is presented. |
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