Corporate planning in South African companies |
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Authors: | Trevor L. Woodburn |
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Affiliation: | Grey Mann Associates (Pty) Ltd., P.O. Box 11553, Johannesburg 2000, South Africa |
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Abstract: | This paper is based on the research understaken by the author for his dostorate thesis. It describes the research methodology, data analysis and results of a survey of strategic planning as practised by South African companies, based over 500 questionnaires. The influence of the various interest groups revealed in the analysis is compared and discussed. |
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