信息不对称与旅游市场信息建设

旅游市场存在着严重的信息不对称状况。其主要表现为旅游经营者和消费者在旅游产品价格、产品成本、产品内容、产品运作、产品质量等方面的信息不对称。旅游市场信息不对称造成旅游企业信任危机,损害市场各方利益,影响市场效率,阻碍旅游行业健康发展。旅游市场信息建设的关键,是通过旅游者旅游信息获取建设、旅游经营者信息提供建设及旅游市场信息管理的建设,改善双方信息不对称的状况。

Information Asymmetry and Information Construction in Tourism Market

There is severe information asymmetry existing in tourism market.Information asymmetry in tourism market between tourism operators and tourist consumer mainly lies in the price of the tourism products,products cost,content of the products,products operation,product quality and etc.Information asymmetry causes trust crisis,damages the interest of all parties in the market,influences the market efficiency,and hinders the healthy development of tourism.The key solution to the information asymmetry in tourism m...