我国工业电气节能产品现状与营销对策

中国是世界上第二大能源消费国，占全世界能源消耗的10％。有效地利用能源是目前中国最重要的课题之一，这就为工业电气节能产品创造了广阔的市场。本文从工业电气节能产品的内涵和外延入手，分析了我国工业电气节能的现状与差距，阐述了我国工业电气节能产品的营销问题，提出了抓住机遇，合理利用政策环境资源、建立品牌，实施针对性的目标营销、开展合作营销。扩大工业电气节能产品的营销规模等对策和建议。

Status Quo and Marketing Strategy of Industrial Electric Energy-saving Products in China

China is the 2nd largest energy consumer of the world with 10 % of the world's consumption. Energy efficiency is one of the most important topics in China now. This fact creates a huge market for industrial electric energy-saving products. Starting with the connotation and extension of industrial electric energy-saving products, this article analyzes the status quo and gap of industrial electric energy-saving in China, and expounds the marketing problems of industrial electric energy-saving products and provides the marketing strategy and suggestion: catch the opportunity, correctly use the resource of policy, establish brands, implement pertinence target marketing, develop cooperative marketing, enlarge the marketing scope of industrial electric energy-saving products, etc.