| 环境价值观与消费者绿色购买行为——环境态度的中介作用研究 |
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| 引用本文： | 王国猛,黎建新,廖水香,文亮.环境价值观与消费者绿色购买行为——环境态度的中介作用研究[J].大连理工大学学报(社会科学版),2010,31(4). |
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| 作者姓名： | 王国猛 黎建新 廖水香 文亮 |
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| 作者单位： | 长沙理工大学经济与管理学院,湖南长沙,410004 |
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| 基金项目： | 湖南省教育厅科研项目(09C112); 湖南省普通高等学校哲学社会科学重点研究基地开放基金项目(09jqkf02) |
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| 摘 要： | 文章旨在考察环境态度对环境价值观与绿色购买行为的中介作用。结果表明,环境价值观、环境态度与绿色购买行为两两之间存在显著正相关;环境价值观对环境态度、环境态度对绿色购买行为有正向影响;环境价值观能有效地预测绿色购买行为,其中环境态度是环境价值观与绿色购买行为之间的中介变量,中介作用主要是通过团体的责任水平、环境友好的重要性和环境友好的不便性等因素来实现的。
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| 关 键 词： | 价值观 环境价值观 环境态度 绿色购买行为 |
Study of the Relationship between Environmental Values and Green Purchasing Behavior:the Mediating Effect of Environmental Attitude |
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| WANG Guo-meng,LI Jian-xin,LIAO Shui-xiang,WEN Liang.Study of the Relationship between Environmental Values and Green Purchasing Behavior:the Mediating Effect of Environmental Attitude[J].Journal of Dalian University of Technology(Social Sciences),2010,31(4). |
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| Authors: | WANG Guo-meng LI Jian-xin LIAO Shui-xiang WEN Liang |
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| Institution: | WANG Guo-meng,LI Jian-xin,LIAO Shui-xiang,WEN Liang School of Economics , Management,Changsha University of Science , Technology,Changsha 410004,China |
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| Abstract: | The objective of this study is to explore the mediating effect of environmental attitude on environmental values and green purchasing behavior.The results revealed that environmental values was related to environmental attitude and green purchasing behavior,and environmental attitude was related to green purchasing behavior;environmental values had significant effects on environmental attitude,and environmental attitude had significant effects on green purchasing behavior.Environmental values could predict ... |
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| Keywords: | value environmental values environmental attitude green purchasing behavior |
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