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Constructing D-optimal symmetric stated preference discrete choice experiments
Authors:Fatih Demirkale  Diane Donovan  Deborah J Street
Institution:1. School of Mathematics and Physics, Centre for Discrete Mathematics and Computing, University of Queensland, Australia;2. School of Mathematical Sciences, University of Technology, Sydney, Australia
Abstract:We give new constructions for DCEs in which all attributes have the same number of levels. These constructions use several combinatorial structures, such as orthogonal arrays, balanced incomplete block designs and Hadamard matrices. If we assume that only the main effects of the attributes are to be used to explain the results and that all attribute level combinations are equally attractive, we show that the constructed DCEs are D-optimal.
Keywords:Discrete choice experiment  Stated preference experiment  D-optimal design  Block design  Orthogonal array
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