Effects of Question Wording and Format on Political Attitude Consistency

Numerous studies in the past decade have suggested that theAmerican voter has become increasingly sophisticated, ideologically,and that this is due largely to the separate or combined impactof the growing educational attainments of the U.S. public andthe greater salience of politics in the 1960s and 1970s. Thisstudy, however, hypothesizes that much of the change might bedue to a simple methodological artifact—changes in questionwording and format—and reports data from a recent nationalexperiment which strongly supports such an interpretation. Thegeneralizations derived from The American Voter may, therefore,not be quite as "time-bound" as the current literature wouldlead us to believe.