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Multi-level analysis of cultural phenomena: The role of ERPs approach to prejudice
Authors:AGUSTÍN IBÁÑEZ  RÉS HAYE  RAMIRO GONZÁLEZ  ESTEBAN HURTADO  RODRIGO HENRÍQUEZ
Institution:Laboratory of Cognitive Neuroscience Universidad Diego Portales Santiago, Chile &Institute of Cognitive Neurology (INECO) Buenos Aires, Argentina;
Escuela de Psicología Pontificia Universidad Católica de Chile;
Engineering School, Pontificia Universidad Católica de Chile Santiago, Chile;
Cognitive Studies Department Universidad de Chile
Abstract:Brain processes and social processes are not as separated as many of our Social Psychology and Neuroscience departments. This paper discusses the potential contribution of social neuroscience to the development of a multi-level, dynamic, and context-sensitive approach to prejudice. Specifically, the authors review research on event related potentials during social bias, stereotypes, and social attitudes measurements, showing that electrophysiological methods are powerful tools for analyzing the temporal fine-dynamics of psychological processes involved in implicit and explicit prejudice. Meta-theoretical implications are drawn regarding the social psychological modeling of social attitudes, and for the integration of social neuroscience into a multi-level account of cultural behavior.
Keywords:Event Related Potentials  Prejudice  Attitudes  Explicit and implicit attitudes  Social neuroscience  Explanatory pluralism  Electrophysiology
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