消费体验研究史探

消费体验是继关系营销后又一新的研究内容。20世纪80年代,消费体验随着服务经济兴起成为消费者行为研究的前沿。消费体验研究史经过萌芽期、成长期、成熟期、裂化期四大历史时期。消费体验未来研究的主要方向为完整消费体验模型的构建、加强实证型的研究、从其他学科借鉴研究方法与探索企业消费体验管理经验。

A Probe into Research History of Consumption Experience

Consumption experience is another new concept following relation marketing concept. In the 1980s, consumption experience became the forefront of the consumer behavior research along with the boom of service economy. The research history of consumption experience can be divided into four historical periods: the seeding period, the growing period, the mature period and the cracking period. The research direction of consumption experience in future is to construct a complete model of consumption experience, strengthen the empirical study, use for reference the research methods in other disciplines and explore the management of consumption experience in enterprises.