| 基于品牌构建视角的丹东鸭绿江国际旅游节发展研究 |
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| 引用本文： | 孙建华.基于品牌构建视角的丹东鸭绿江国际旅游节发展研究[J].辽东学院学报(社会科学版),2010,12(5):75-79. |
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| 作者姓名： | 孙建华 |
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| 作者单位： | 辽东学院,旅游管理学院,辽宁,丹东,118001 |
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| 摘 要： | 随着旅游经济的发展,国内旅游节庆的举办不断增多,但真正成为品牌的却很少。阐述旅游节庆品牌的内涵及战略意义,在对丹东鸭绿江国际旅游节进行综合分析的基础上,提出其品牌构建的策略。
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| 关 键 词： | 旅游节庆 鸭绿江国际旅游节 丹东 |
Dandong Yalu River International Tourism Festival: a Study in Perspective of Brand Construction |
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| SUN Jian-hua.Dandong Yalu River International Tourism Festival: a Study in Perspective of Brand Construction[J].Journal of Liaodong University :Social Sciences,2010,12(5):75-79. |
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| Authors: | SUN Jian-hua |
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| Abstract: | With the development of tourism economy,more and more tourism festivals are held in China.But few have become brands.The intension and strategic significance of tourism festival as a brand is discussed.Accordingly,based on the comprehensive analysis of Dandong Yalu River International Tourism Festival,the author proposes a strategy for its brand construction. |
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| Keywords: | tourist festival Yalu River International Tourism Festival Dandong |
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