Challenging assumptions of international public relations: When government is the most important public |
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| Institution: | 1. Advertising + Public Relations Department, Michigan State University, 404 Wilson Rd, East Lansing, MI 48824, USA;2. School of Journalism and Communication, Renmin University, China;3. School of Information Studies, Syracuse University, USA;4. Annenberg School for Communication and Journalism, University of Southern California, USA;5. Department of Communication, West Texas A&M University, USA;1. School of Journalism and Communication, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong;2. Missouri School of Journalism, 140-E Walter Williams Hall, Missouri School of Journalism, Columbia, MO 65211, USA;1. University of Houston, Houston, TX, USA;2. University of Alabama, USA;1. Padjadjaran University;2. Researchers on School of Architecture, Planning and Policy Development |
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| Abstract: | To learn more about international public relations it is important to explore the assumptions underlying each nation's practice. Through such analysis, we learn that many of the assumptions that guide Western theories and practices are not applicable in other regions of the world. This article examines one assumption—that the practice of public relations targets a variety of key organizational publics. In many developing nations it is government officials rather than the general public who are of greatest importance to effective public relations. If government is the most important public in developing nations, then this relationship will influence the practice of public relations.Maureen Taylor is an Assistant Professor of Communication at Rutgers University in New Brunswick, New Jersey. Michael Kent is an Assistant Professor of Communication at SUNY-Fredonia in Fredonia, New York. |
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