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The successful marketing plan: A disciplined and comprehensive approach,second edition: Roman G. Hiebing,Jr. and Scott W. Cooper Lincolnwood,IL: NTC Business Books, 510 pp., $36.95, 1997 |
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| Institution: | 1. Instituto de Ciencias Marinas de Andalucía (ICMAN-CSIC), Puerto Real. Spain;2. SPAROS Lda, Olhão, Portugal;3. Futuna Blue España SL, El Puerto de Santa María, Spain;4. Universidad de Almería and CEI·MAR, Almería, Spain |
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