| 体验营销在农产品中的应用 |
| |
| 引用本文： | 谢开木,胡翠荣. 体验营销在农产品中的应用[J]. 中国农业大学学报(社会科学版), 2004, 21(2): 48-53 |
| |
| 作者姓名： | 谢开木 胡翠荣 |
| |
| 作者单位： | 中国农业大学,经济管理学院,北京,100083 |
| |
| 摘 要： | 文章探讨了体验经济时代的农产品营销模式,论述了体验经济的特点、体验营销的系统构架和战略体验模块、体验媒介、体验矩阵、体验之轮及体验营销在农产品营销中的应用。
|
| 关 键 词： | 生理需求 心理需求 体验经济 体验营销 农产品营销 |
| 文章编号： | 1009-508X(2004)02-0048-06 |
| 修稿时间： | 2004-02-05 |
Experience Marketing and Its Application in Farm-Produce-Marketing |
| |
| XIE Kai-mu,HU Cui-rong. Experience Marketing and Its Application in Farm-Produce-Marketing[J]. Journal of China Agricultural University(Social Sciences Edition), 2004, 21(2): 48-53 |
| |
| Authors: | XIE Kai-mu HU Cui-rong |
| |
| Abstract: | This article attempts to discuss farm-produce-marketing module in experience economy time, then introduces introducing characteristics of experience economy, system structure of experience marketing including strategic experiential module(SEMs), experience provider(ExPros), experiential grid and experiential wheel, and the application of experience marketing to farm-produce-marketing. |
| |
| Keywords: | Physiological need Psychological need Experience economy Experience marketing Farm-produce-marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《中国农业大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《中国农业大学学报(社会科学版)》下载免费的PDF全文 |
