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浅析儒商文化的时代表征
引用本文:高雅琴.浅析儒商文化的时代表征[J].陕西青年管理干部学院学报,2010(3):72-75.
作者姓名:高雅琴
作者单位:延安职业技术学院,陕西,延安,716000
摘    要:"儒"是以高尚的品格修为,渊博的知识造诣和关爱他人道德指归为标志的,"商"却是始终谋取利益的最大化,运用经济原理和竞争手段,谋取最大价值的行为。在建设和发展社会主义市场经济的今天,"儒商"对现代商业行为有着更为深刻和重要的时代启示。

关 键 词:儒商文化  时代表征  精神内涵

A Brief Analysis on Timing Token of Scholarly Merchant
GAO Ya-qin.A Brief Analysis on Timing Token of Scholarly Merchant[J].Journal of Shaanxi Institute of Junior Managerial Personnel,2010(3):72-75.
Authors:GAO Ya-qin
Institution:GAO Ya-qin(Yanan Vocational & Technical College,716000,Yanan,Shaanxi,China)
Abstract:'Confucianism' represents noble characteristic behavior,profound acquisition and sophistication as well as morality accumulation;yet ' Commerce' seeking for maxim economic interest and endeavor for values with economic principles and competitive approaches.On the time of constructing and development socialist marketing economy,'Scholarly Merchant' demonstrates crucial and profound affection towards modern commercial transaction.
Keywords:Scholarly Merchant Culture  Timing Representation  Spiritual Connotation
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