企业演化理论及其启示

在简要回顾企业演化理论的产生及其发展的基础上 ,分析了企业演化理论对企业、竞争和战略等本质认识的几点启示。企业演化理论从企业与市场的作用过程出发 ,重点考察企业特性、环境特性和竞争过程特性相互作用与企业演化的关系 ,它不但揭示了企业在市场竞争过程中组织、配置和创造资源的能动作用 ,也诠释了竞争的本质是通过知识的创新机制和动态效率选择机制来解决社会资源有限与人的利益需求无限的矛盾的一种方式 ;更说明战略是在竞争中实现企业组织功能与市场选择功能动态匹配的协调机制 ,其本质在于有效地协调组织演化与竞争环境的演化。

Evolutionary Theory of Firms and Its Implications

Looking back on the formation and development of the evolutionary theory of firms, some implications are obtained and discussed to understand essentially what are the firm, competition and commercial strategy. A firm is a hierarchical organization which not only explores and exploits knowledge and competence but also reveals its active function to deploy its resource. Based on the theory, the essence of competition is understood as a way to solve the incompatibility between the scarce resource and unbounded interesting demand of people via the mechanism of innovation and marketing selection. Thus, the commercial strategy implies a function of sustaining competition process to coordinate effectively the co-evolution of both the organization and competing environment.