| 中外银行金融品牌研究 |
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| 引用本文： | 吴菲菲.中外银行金融品牌研究[J].太原理工大学学报(社会科学版),2011,29(2):49-52. |
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| 作者姓名： | 吴菲菲 |
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| 作者单位： | 浙江工商大学工商管理学院,浙江杭州,310018 |
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| 摘 要： | 品牌作为最重要的无形资产，是商业银行可持续发展的重要因素之一。文章对中资银行与外资银行金融品牌现状进行比较，并对汇丰银行的金融品牌进行了案例研究，针对中资银行与外资银行存在的差距提出相关策略。
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| 关 键 词： | 金融品牌 中资银行 外资银行 汇丰银行 |
The Research of Financial Brand between Chinese and Foreign Banks |
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| WU Fei-fei.The Research of Financial Brand between Chinese and Foreign Banks[J].Journal of Taiyuan University of Technology(Social Sciences Edition),2011,29(2):49-52. |
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| Authors: | WU Fei-fei |
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| Institution: | WU Fei-fei(College of Management,Zhejiang Industrial & Commercial University,Hangzhou Zhejiang 310018,China) |
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| Abstract: | As the most important intangible assets,brand is one of the important factors for sustainable development of commercial banks.This paper compares the brand situation between Chinese banks and foreign banks,and put forward the relevant strategies with their existing gap. |
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| Keywords: | financial brand Chinese banks foreign banks HSBC |
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