| 社会新闻价值取向探微 |
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| 引用本文： | 焦国章,闫爽.社会新闻价值取向探微[J].河北大学学报(哲学社会科学版),2003,28(4):111-115. |
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| 作者姓名： | 焦国章 闫爽 |
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| 作者单位： | 河北大学,新闻传播学院,河北,保定,071002 |
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| 基金项目： | 河北省哲学社会科学规划研究2003年度项目(200301018) |
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| 摘 要： | 社会新闻深受广大受众的关注和喜爱。研究社会新闻的价值取向具有重要的现实意义。社会新闻的价值取向应包括以下几个方面:导向价值——提高对社会生活中的重点、热点、难点问题的舆论引导水平,真实反映我国全面建设小康社会进程中的主流变化,弘扬主旋律;人文价值——具备丰厚的文化内涵,真诚、冷静、理性地实现对全社会的“人文关照”;实用价值——对群众的日常物质和精神生活进行直接的服务和指导;营销价值——遵循一定的市场规律,正确定位受众群,赋予社会新闻多样性、趣味性、贴近性等占领市场、吸引“眼球”的特质。
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| 关 键 词： | 新闻媒体 社会新闻 价值取向 |
| 文章编号： | 1005-6378(2003)04-0111-05 |
| 修稿时间： | 2003年8月29日 |
The Tropism of Value of Social News |
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| JIAO Guo-Zhang,YAN Shuang
College of Journalism and Communication,Hebei University,Baoding ,China.The Tropism of Value of Social News[J].Journal of Hebei University(Philosophy and Social Science),2003,28(4):111-115. |
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| Authors: | JIAO Guo-Zhang YAN Shuang
College of Journalism and Communication Hebei University Baoding China |
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| Institution: | JIAO Guo-Zhang,YAN Shuang
College of Journalism and Communication,Hebei University,Baoding 071002,China |
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| Abstract: | Social news has always been given great attention. Studying the tropism of value of the social news has
practical meaning . The tropism of value includes four aspects; the oriented value-enhancing the level of leading
consensus for the important, hot and difficult things in the society; the humanism value-containing abundant
culture meanings, honestly,calmly,rationally caring for the whole society; the applied value-meeting the receivers' demands of cognition and instructing the public; the marketable value-obeying the order of the market ,
orienting the receivers exactly and endowing the social news with the various,interesting and close idiosyncrasy. |
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| Keywords: | news media social news the Iropism of value |
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