| 从语言文化差异角度看广告翻译的不可译性 |
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| 引用本文： | 王依宁. 从语言文化差异角度看广告翻译的不可译性[J]. 淮海工学院学报(社会科学版), 2012, 10(2): 61-63 |
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| 作者姓名： | 王依宁 |
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| 作者单位： | 北京师范大学珠海分校外国语学院,广东珠海,519085 |
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| 摘 要： | 翻译既涉及不同的语言,也涉及不同的文化。而广告作为传播信息的方式之一,是语言与文化的载体。通过大量英汉广告实例分析,指出了不同语言和文化的差异给广告翻译带来的困惑和不可译性。
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| 关 键 词： | 商务广告 语言文化 差异 不可译性 |
Untranslatability of Advertisement Translation from the Aspect of Language and Cultural Differences |
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| WANG Yi-ning. Untranslatability of Advertisement Translation from the Aspect of Language and Cultural Differences[J]. Journal of Huaihai Institute of Technology, 2012, 10(2): 61-63 |
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| Authors: | WANG Yi-ning |
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| Affiliation: | WANG Yi-ning (School of Foreign Languages,Zhuhai Campus,Beijing Normal University,Zhuhai 519085,China) |
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| Abstract: | Translation is a reflection of two cultures as well as two languages.The advertisement,as an effective way of transmitting information,is a carrier of languages and cultures.This paper,through a comparison of languages between Chinese and English advertisements,points out that language and cultural differences bring about the difficulties and untranslatability in advertisements. |
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| Keywords: | business advertisements language and cultural differences untranslatability |
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