| 顾客忠诚度提升方式研究 |
| |
| 引用本文： | 刘志胜. 顾客忠诚度提升方式研究[J]. 淮海工学院学报(社会科学版), 2012, 10(8): 38-39 |
| |
| 作者姓名： | 刘志胜 |
| |
| 作者单位： | 郑州大学商学院,河南郑州,450001 |
| |
| 摘 要： | 关系信任、顾客价值和转换成本影响顾客忠诚，顾客忠诚可以使企业降低经营成本、增加企业利润、增加营业收入、减小竞争压力。提高顾客忠诚的重要途径主要包括及时地反馈服务信息、制定合理的产品价格、提高转移成本，以保留现有的顾客、加强内部的营销力度，从而提高员工的忠诚度。
|
| 关 键 词： | 顾客忠诚 关系信任 转换成本 |
Study of Enhancing Customer Loyalty |
| |
| LIU Zhi-sheng. Study of Enhancing Customer Loyalty[J]. Journal of Huaihai Institute of Technology, 2012, 10(8): 38-39 |
| |
| Authors: | LIU Zhi-sheng |
| |
| Affiliation: | LIU Zhi-sheng(School of Business,Zhengzhou University,Zhengzhou 450001,China) |
| |
| Abstract: | The trust relationship,customer values and switching cost influence customer loyalty,which may enhance the revenue and profits,and reduce competitive pressures and operation costs.Improving customer loyalty involves the timely feedback of service information,reasonable prices and the increase of transfer costs to the maintenance of existing customers and the promotion of internal marketing,which will enhance employee loyalty. |
| |
| Keywords: | customer loyalty trust relationship switching costs |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
