| 电视自我宣传广告的语言分析 |
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| 引用本文： | 李秋霞. 电视自我宣传广告的语言分析[J]. 辽宁医学院学报(社会科学版), 2007, 0(1) |
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| 作者姓名： | 李秋霞 |
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| 作者单位： | 鞍山师范学院 辽宁鞍山114007 |
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| 摘 要： | 电视自我宣传广告是对电视台、专业频道或其栏目本身进行宣传的广告,属于新兴的广告模式。电视自我宣传广告的传播受多种语境因素的制约,因而形成了具有自身特色的语用现象。
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| 关 键 词： | 电视广告 语境 语用 |
Pragmatic Analysis of TV''''s Propaganda Advertisement |
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| Li Qiuxia. Pragmatic Analysis of TV''''s Propaganda Advertisement[J]. Journal of Liaoning Medical College:Social Science Edition, 2007, 0(1) |
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| Authors: | Li Qiuxia |
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| Abstract: | TV's propaganda advertisement in fact is advertisement for TV station,profession channel and columns.It's a new kind of advertising models.The broadcast of TV's propaganda advertisement has been affected by many factors.So it has its own characteristics in pragmatics. |
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| Keywords: | TV advertisement context pragmatic analysis |
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