公共治理中的意识形态供给：一种交易费用分析

公共治理的目的是运用公共权力去引导、规范和控制公众的各种活动,运用公共权威维持政治秩序,实现公共资源配置的最优化与社会福利的最大化,最大限度地增进公共利益。由于公众的经济人理性不完全性,政府不得不投入大量资源和公众博弈,以维持保卫公共系统的存续。意识形态通过其无微不至的“观照”面孔和修辞技艺来形塑和开拓政治格局,说服人们相信社会生活就应该如此,诱发人们对政治系统的信任与偏好。意识形态的供给具有降低交易费用,促进政府和社会公众合作与协调发展的功用。

Ideology Supply in Public Governance: An Analysis under Transaction Cost Theory

The Aims of public governance are optimal allocation of public resources and maximal social welfare and maximal increment of public interest through regulating, controlling and guiding public activities by public power and through maintaining political order by public authority. However, due to the incomplete rationality of public as economic-man, government has to input huge resources to game with the public so as to continue the public system, wherein ideology, through its pervasive enlightening disguise and rhetoric skills, helps shape and create political situations, persuade people of the ought-be of social life, trigger people＇s trust and preference of certain political system. The supply of ideology is functional in coordinating between government reducing the transaction costs and enhancing the cooperation and and the public.