我国零售商培育自有品牌营销策略

零售商品牌是大型零售商业企业发展到一定阶段的必然产物。它在充分发掘零售商无形资产价值,利用销售网络开拓自有品牌市场空间方面作用极大。目前,我国部分大型商业企业规模扩展迅速,商誉绰起,已初步具备创立零售商品牌的条件。针对我国实行零售商品牌战略的条件分析并提出具体运作建议。

Shallowly discussed the marketing strategy about retail merchant bringing up innate brand

The retail merchant brand is result from the developments of the large retail business enterprise. It is very important to explore the retail merchant asset value and development innate brand market space by the sales network. At present, Part of large - scale commercial department scale expansion is rapid, the goodwill grabs, has met the establishment retail merchant brand requirement initially. The article put forward the concrete operation proposal through analysis the condition that the retail merchant brand strategy to our country.