| 基于供应链的农产品产销策略联盟构建分析 |
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| 引用本文： | 马林,沈祖志.基于供应链的农产品产销策略联盟构建分析[J].华南农业大学学报(社会科学版),2004,3(4):63-66. |
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| 作者姓名： | 马林 沈祖志 |
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| 作者单位： | 浙江大学管理学院,浙江,杭州,310027;宁波大学商学院,浙江,宁波,315211;浙江大学管理学院,浙江,杭州,310027 |
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| 基金项目： | 浙江省教育厅资助项目“基于物流敏捷调运农产品动态物流联盟研究”(2 0 0 40 999) |
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| 摘 要： | 文章针对农业产业化过程农产品产销问题 ,运用电子商务技术纵向整合优化农产品供应链 ,横向构建策略联盟。提出以农产品批发商为核心构建农产品供应链 ,形成互利合作、利益共享、风险共担的利益共同体 ,建立以市场为导向的农产品产销策略联盟
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| 关 键 词： | 农产品 供应链 策略联盟 |
| 文章编号： | 1672-0202(2004)04-0063-04 |
| 修稿时间： | 2004年8月23日 |
An Analysis of Building Agricultural Products Produce and Sell Strategic Alliance Based on Supply Chain |
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| MA Lin,SHEN Zu-zhi.An Analysis of Building Agricultural Products Produce and Sell Strategic Alliance Based on Supply Chain[J].Journal of South China Agricultural University:Social Science Edition,2004,3(4):63-66. |
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| Authors: | MA Lin SHEN Zu-zhi |
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| Institution: | MA Lin 1,2,SHEN Zu-zhi 1 |
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| Abstract: | Focused on agricultural products production-selling in agriculture industrialization, which is vertically integrated to optimize agricultural product supply chain with electronic commerce, this paper horizontally builds strategic alliance. Moreover, this paper presents that whole seller of agricultural products is regarded as the core to build agricultural product supply chain, and form the interests communities of mutual beneficial cooperation, benefit-sharing, risk-sharing; thus, market-oriented agricultural products produce and sell strategic alliance is built. |
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| Keywords: | agricultural products supply chain strategic alliance |
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