Saints and Sinners: Elite Tattoo Collectors and Tattooists as Positive and Negative Deviants

Arguing that the deviance literature has presented an overly negative image of norm breaking, some researchers in the 1980s and 1990s began to argue for a category of positive deviance that included studies of individuals who exceed social norms (Ben-Yehuda 1990; Dodge 1985; Heckert 1989, 1997, 1998). The positive deviance perspective inspired several strong theoretical statements suggesting that deviance can only be conceptualized as a negative response to norm breaking (Best and Luckenbill 1982; Goode 1991; Sagarin 1985). The result is a schism between researchers studying positive deviants and those investigating negative deviants. This article looks at two groups within the most elite realm of tattooing, tattoo collectors and tattooists, and identifies how they use both positive and negative deviant attributes to maintain a privileged status on the fringe of society. By exploring an example of individuals who exceed and fall below social norms, I offer two new categories of positive deviance: high culture icon and popular celebrity. In addition, I examine how individuals who occupy both positive and negative deviant statuses challenge assumptions within normative and social response perspectives of deviants and point to larger processes of social change and social stability.