MY TICKET,MY "SELF": LOTTERY TICKET NUMBER SELECTION AND THE COMMODIFICATION AND EXTENSION OF THE SELF

According to the research literature, college‐educated women provide the most consistent support for nontraditional sex‐role attitudes. Conversely, working‐class males are supposedly the most ambivalent toward changes in gender roles. The present study involves a direct comparison of the attitudes of two different samples: one employed in blue‐collar occupations and the other enrolled in a small, private university. Some of the responses to an eleven‐item scale of sex‐role attitudes are consistent with the results of previous research. For example, women are generally more nontraditional than men. However, most surprising is the finding that male college students are the most conservative subgroup included in this study. By the senior year of college, students have become more liberal, but the “gender gap” persists. Parents’ educational status and fathers’ occupational status are statistically significant variables for female but not for male students. The authors conclude that the uncertain but dynamic relationship between socioeconomic status and sex‐role ideology will require further clarification and specification.