PREDICTORS OF RACIAL LABEL PREFERENCE IN DETROIT: EXAMINING TRENDS FROM 1971 TO 1992

This study examined African Americans' racial label preferences at two time points using data collected in the 1971 and 1992 Detroit Area Studies. Survey respondents chose from the following racial labels: Black, Negro, Colored, Afro-American, African American, or no preference/it makes no difference which label. At both time points, there were significant differences in age and education by preferred labels but gender and income differences by preferred labels were not statistically significant. Racial label preference was associated with protest ideology and perceptions of Whites' discriminatory intent in 1971 and with perceptions of Whites' discriminatory intent in 1992. In multivariate analyses, age, gender, protest ideology, and the perception of Whites' intent were significant predictors of emergent racial labels. Suggestions for future research on the relationship between institutional inequality, self-designation, and identity were discussed.