| 以独特的精神气质凝聚人心塑造品牌——以成都大学为例 |
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| 引用本文： | 谭平.以独特的精神气质凝聚人心塑造品牌——以成都大学为例[J].成都大学学报(社会科学),2009(1). |
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| 作者姓名： | 谭平 |
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| 作者单位： | 成都大学文学与新闻传播学院 |
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| 摘 要： | 文章论述了大学精神气质的内涵,并以少数成都大学学子身上一直以来存在的自卑现象和形成原因为例,说明成都大学进一步发展壮大必须正视的一个软肋;从"道"、"术"两个层面提出了解决问题的思路。
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| 关 键 词： | 成都大学 精神气质 内涵 |
To Build Self-Confidence and Brand with the Unique Ethos——Taking Chengdu University for example |
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| Tan Ping.To Build Self-Confidence and Brand with the Unique Ethos——Taking Chengdu University for example[J].Journal of Chengdu University (Social Science),2009(1). |
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| Authors: | Tan Ping |
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| Abstract: | f: This article discusses the contents of the university ethos,and through an analysis of the phenomenon and cause of low self-esteem a small number of students from Chengdu University have always shown,points out a weakness Chengdu University must overcome during its further development and growth,and puts forward problem-solving ideas either ideologically or methodologically. |
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