论旅游商品设计中的文化资源整合

旅游商品是旅游产品的重要组成部分,亟需通过整合文化资源改变设计同质化的现状,凸显文化特色。旅游活动是对日常生活的仪式性分离,旅游者在异质文化的体验活动中建构意义。旅游商品是标出文化差异性的符号体系,旅游商品的设计就是要满足经济要求,并通过形象塑造对文化体系进行重构。旅游商品设计的核心问题在于其恰当地嵌套进旅游活动之中,历史文本和活态文化为此提供了设计依据,可有效避免设计的粗糙化,提高旅游体验真实性。旅游商品通过风格、工艺和用途上的差异性将商品设计融入旅游活动的叙事之中。当前旅游商品专营店和设计评审制度需要调整策略,有机地融入旅游体验的活动与事件之中,以提升文化整合能力。

The integration of cultural resources in souvenir design

Souvenirs trade as an important part of the tourism industry now faces the product homogeneity. It is urgent to make a change in the souvenir design and add the distinctive local flavor. Tourism souvenirs as commemorative merchandise are associated with a location and a culture which the tourists are to experience. The history and the culture of the past and today are both rich sources for new designs, which can greatly prevent the crudeness and homogeneity of souvenirs by changes in styles, craftsmanship and usages. If the approval system for souvenir and gift shops to be adjusted, it also helps to reduce the dissatisfaction of souvenir trade.