| 简论我国城市营销品牌竞争力的提升 |
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| 引用本文： | 张海燕.简论我国城市营销品牌竞争力的提升[J].南华大学学报(社会科学版),2007,8(2):33-35. |
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| 作者姓名： | 张海燕 |
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| 作者单位： | 吉首大学,商学院,湖南,吉首,416000 |
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| 摘 要： | 构建城市品牌竞争力，不仅是城市营销理论在实践上的创新，更是寻求城市可持续发展的关键所在。文章从城市营销及其品牌竞争力方面，强调城市要树立正确的品牌营销意识、科学进行品牌定位、塑造城市个性、强化市场竞争机制，注重创新营销等，提升城市的品牌竞争力，以推动城市的持续发展。
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| 关 键 词： | 城市营销 品牌 竞争力 |
| 文章编号： | 1673-0755(2007)02-0033-03 |
| 修稿时间： | 2007年1月12日 |
Promoting Chinese City Marketing and Brand Competitiveness |
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| ZHANG Hai-yan.Promoting Chinese City Marketing and Brand Competitiveness[J].Journal of Nanhua University(Social Science Edition),2007,8(2):33-35. |
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| Authors: | ZHANG Hai-yan |
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| Institution: | ZHANG Hai - yan( Jishou University, Jishou 416000, China) |
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| Abstract: | Constructing urban brand competitiveness is not only the theoretical innovation of city marketing in practice,but also the crux of urban sustained development.This paper emphasizes that the city should establish correct brand marketing consciousness,learn how to make a scientific brand position,enjoy its own character,strengthen the competition mechanism among cities,pay attention to innovative marketing,etc.to promote city brands' competitiveness to push the cities' sustainable development. |
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| Keywords: | city marketing brand competitiveness |
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