| 关于新闻宣传“三贴近”原则之我见 |
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| 引用本文： | 许海燕.关于新闻宣传“三贴近”原则之我见[J].青海民族学院学报(社会科学版),2008,34(3):151-152,162. |
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| 作者姓名： | 许海燕 |
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| 作者单位： | 西宁电视台,青海西宁810001 |
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| 摘 要： | 代表人民利益，反映人民的呼声，丰富人民的文化生活是广播电视宣传的根本任务。作为广播电视人，必须贴近实际，贴近生活，贴近群众，以增强新闻宣传工作的针对性、实效性和吸引力、感染力，体现时代性，把握规律性，使新闻宣传工作与时俱进、不断创新。
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| 关 键 词： | 新闻宣传 广播电视 “三贴近”原则 |
On the "Three Close" Principle of Press Propaganda |
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| XU Hai-yan.On the "Three Close" Principle of Press Propaganda[J].Journal of Qinghal Nationalities Institute(Social Sciences),2008,34(3):151-152,162. |
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| Authors: | XU Hai-yan |
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| Institution: | XU Hal - yan |
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| Abstract: | Representing the people＇s interests, reflecting the voice of the people, enriching the cultural life of the people is the fundamental radio and television propaganda tasks. Radio and television must be close to reality, life, and the masses so as to enhance the work of the press propaganda targeted, effective, attractive, appealing to the times, follow the law of development, will be held on creativity, so that the press propaganda work keep abreast of the times and continue to innovate. |
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| Keywords: | press propaganda radio and television ＂three close＂ principle |
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