| 消费社会中的新闻多元传播——以湖南卫视新闻栏目《播报多看点》为例 |
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| 引用本文： | 柳溪,刘琛.消费社会中的新闻多元传播——以湖南卫视新闻栏目《播报多看点》为例[J].云梦学刊,2010,31(6):154-156. |
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| 作者姓名： | 柳溪 刘琛 |
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| 作者单位： | [1]湖南理工学院新闻传播学院,湖南岳阳414006 [2]湖南大学新闻传播与影视艺术学院,湖南长沙410006 |
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| 摘 要： | 多元传播是湖南卫视新闻栏目《播报多看点》在消费社会新传媒环境下的一种积极尝试,虽然在具体操作过程中存在一些问题,但对丰富新闻节目的内涵和传播效果起到了不可忽略的作用,在激烈的新闻栏目竞争中不失为一条创新之路。
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| 关 键 词： | 消费社会 新闻娱乐化 多元传播 |
THE MULTIPLE COMMUNICATION OF NEWS IN CONSUMPTION SOCIETY As the Case of "More Points in Broadcast"in Hunan TV |
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| LIU Xi,LIU Chen.THE MULTIPLE COMMUNICATION OF NEWS IN CONSUMPTION SOCIETY As the Case of "More Points in Broadcast"in Hunan TV[J].Journal of Yunmeng,2010,31(6):154-156. |
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| Authors: | LIU Xi LIU Chen |
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| Institution: | 1.College of Journalism and Communication, Hunan Institute of Science and Technology, Yueyang 414006, China; 2 College of Journalism and Communication, Hunan University Changsha 410006, China) |
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| Abstract: | Multiple communication is a positive attempt of program＂More Points in Broadcast＂ in Hunan TV under the new media environment in consumption society. Although there are some specific problems during the operation, such an attempt played an important role to enrich the content and dissemination effect of news program. It is a new road in the fierce competition of the news program. |
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| Keywords: | consumption society news entertainment multiple communication |
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