Pollsters, the Press, and Political Polling in Britain |
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| Authors: | WORCESTER ROBERT M |
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| Institution: | Robert M. Worcester, an American, is Chairman and Managing Director of Market & Opinion Research International Limited (MORI), and has for over a decade served as public opinion polling adviser to the Labour party in Great Britain. Much of this article is based on a longer work which is to be published in a book, Political Opinion Polling: An International Review, in 1981 by Macmillan. |
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| Abstract: | This article reviews the history of political polls in Britainsince 1945, when the first such poll was conducted, and examinescurrent topical issues, including the relationship between themedia and the polls. |
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