Innocent victims,creepy boys: discursive framings of sexuality in online news coverage of the celebrity nude photo hack

Following the hack, theft, and digital dissemination of hundreds of nude celebrity photographs—colloquially referred to as “The Fappening”—in August 2014, online news sites filled with speculation about and commentary upon the actions of both the hackers and the celebrities. Through a critical discourse analysis of coverage of the female celebrities and hackers in six online news outlets this project presents “The Fappening” as a case study for better understanding the ways in which the media produces discourses about sexuality, particularly sexual deviancy and victimhood. The discourse surrounding this incident was inflected with feminist ideals. The celebrities were constructed as victims not only of the hack but of broader structural issues around women’s bodies, while the hackers and posters of the photos were derided as perverted, lonely thieves. Overall, the feminist leanings of the discourse around “The Fappening” indicate that the actions of the celebrities—that is, taking and privately sharing nude photographs—can be integrated into dominant understandings of sexuality, while the online communities that stole and shared their photos must be rejected. However, the coverage indicates that celebrities who use their sexual allure for publicity deserve their victimization, undermining the apparently progressive focus of the discourse.