协同过滤在CRM交叉销售中的应用研究

利用CRM数据的特殊性,将协同过滤运用到交叉销售中,期望挖掘更高质量的销售机会,提高其成功率,降低企业销售成本,更大幅度提高企业效益以及客户忠诚度。实验结果表明取得了良好效果。

Application of Collaborative Filtering in CRM-Based Cross-Selling

The breakthrough of company performance bottleneck is seriously restricted because the success rate of cross-selling in CRM system is inferior,and the sparse user-item matrix makes collaborative filtering work not well.Combined with collaborative filtering and cross-selling,CRM data were used to mine the sale opportunity with high quality and to gain the more profits.Experimental results show that this type of the application is effective.