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河南省武术旅游市场现状调查与发展对策
引用本文:张振东,黄迎乒,王翔. 河南省武术旅游市场现状调查与发展对策[J]. 河南教育学院学报(哲学社会科学版), 2009, 28(4): 49-53
作者姓名:张振东  黄迎乒  王翔
作者单位:郑州大学体育系,郑州,450052
基金项目:河南省哲学社会科学规划项目"河南省体育产业化现状分析与可持续发展对策研究" 
摘    要:采用文献资料法、专家访谈法、实地考察法,从体育旅游发展的现状及趋势出发,对河南省武术旅游发展现状进行分析,研究结果表明:河南省具有丰富的武术旅游资源及独特的开发优势;武术旅游的飞速发展将为河南体育旅游的发展注入活力;体育旅游将成为河南旅游业新的增长点.河南省武术旅游开发较早,规模逐步扩大,已形成较具影响的国际知名品牌,但同时也存在市场不健全、产业化程度不高、缺乏旅游专门人才等问题.针对存在问题提出相应改革对策:科学合理开发;加快武术旅游人才培养;建立武术旅游产业化机制;充分发挥独特武术旅游资源优势,树立河南武术旅游新形象.

关 键 词:河南省  武术旅游  发展

A Research on the Situations of Martial Arts Tourism Market in Henan and Its Development Strategies
ZHANG Zhendong,HUANG Yingping,WANG Xiang. A Research on the Situations of Martial Arts Tourism Market in Henan and Its Development Strategies[J]. Journal of Henan Education Institute(Philosophy and Social Science Edition), 2009, 28(4): 49-53
Authors:ZHANG Zhendong  HUANG Yingping  WANG Xiang
Affiliation:Department of Physical Education;Zhengzhou University;Zhengzhou 450052;China
Abstract:In this paper,by the use of the research methods such as literature review,experts interview and field survey,and on the base of the current situation and trend of the market of sports tourism,the current development situation of sports tourism in Henan is analyzed.The results show that: Henan province has rich tourism resources and unique martial arts advantage;the rapid development of the martial arts tourism will inject vitality into the development of spots tourism in Henan;sports tourism will become th...
Keywords:Henan province  martial arts tourism  development  
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