论信息资本的成本控制

在信息网络时代,拥有产品、服务或创意越多,吸引和锁定用户的可能性越大。市场份额是网络经济中最具价值的企业资产。当用户从市场上购买某一信息后,该信息就会演变成用户的信息资本。同其他资本一样,信息资本的获取和使用是有成本的。信息产品成本的主要特征是它的生产成本集中于它的“原始拷贝成本”。信息产品的锁定周期和转移成本的产生是当代公司财务的一种新现象。进入成本理论系统寻找要素资本的特征和性质,可以发现信息成本的控制途径和方法。投入适量信息资本,预见本金锁定周期,降低转移成本,是公司财务控制的核心内容。

On the Cost Control of Information Capital

In the age of information network,the more service or creative conception one holds,the more possibility of attracting and locking-in users one can get.The market share is the most valuable enterprise property in the network economy.When the user buys certain information from the market,the information will become his information capital.Like other capital,obtaining and using information capital must pay cost.One of the main features of the information product cost is that its production costs are centralized in its "original copy cost".The generation of information product's locked-in cycle and transferring cost is a kind of new phenomenon of the modern enterprise finance.It may discover the ways to controlling the information cost to look for the feature of the factor capital by entering the cost theory system.I Putting into suitable information capital,foreseeing the locked-in cycle of the principal and decreasing the transferring cost are the core content controlled by the enterprise finance.